Girlie doesn't sell.

This post was a complete eye-opener! As a woman I found it almost offensive, that the car industry is not targeting the 40% of the new car purchasers. Saying that you can sell a girl a boys car, but not the opposite was a statement i strongly disagreed with. What is the standard for a "girls car" vs a "boys car"? Isn't it more about the options not the gender? Women need towing capacity and power just as much as men do. Especially those of us who are involved in rodeo or other recreational sports that we have to tow things. WE LOVE POWER!