Are you Hungry or Guarded?

This was an interesting look at potential buyers. Are they hungry or guarded? Meaning do they want the product, brand, information because they are "fans" aka hungry or do they avoid you altogether for fear of making a mistake aka guarded. As a PR professional we have to take into account when approaching the public or our own company what mindset that they are in. Hungry for information or guarded? We then take that information and channel it for the greater good of our campaign. We don't waste time or resources.